“So I don’t think that will have any impact on public health or the health of people. “At the end of the day, the ambition we have is to replace cigarettes as soon as possible, with better alternatives for the people who continue smoking.” In a report published March 2018, British government agency Public Health England (PHE) found that while heated tobacco products are likely to have lower levels of harmful compounds compared to cigarette smoke, the “limited evidence” currently available suggests that are more harmful than e-cigarettes. PHE suggested that more research is needed to be carried out on IQOS in order to make a fairer comparison. Phillip Morris International currently sells other smoke-free products, including e-cigarettes, and have not yet given an indication as to when they hope to move entirely off tobacco-based products. On its website, the Philip Morris International further explains its reasoning for moving away from cigarettes after the products helped them become one of the biggest companies on the planet.